Burned By The Large, Fancy PR Agencies?

In most cases, we are not the first PR firm that our clients have worked with. And that’s how we like it!

Many businesses understand the power that PR can have on investment and brand recognition - only to find themselves disappointed by large agencies that attempt to overhaul their business strategy instead of listening to what makes them unique and helping them stand out.

There is a sea of PR firms out there all operating in the same way—charging astronomically high retainers to provide standardized services and blanket "results" that do nothing for your bottom line. During my time managing accounts at some of the largest PR firms, I saw teams stacked with junior resources making PowerPoint presentations on basic communication strategies that ended up collecting dust.

What I've learned from speaking with CEOs and founders is that they don't need (or want) someone to change their strategy or tell them what they already know; they need someone who can execute, come up with compelling ideas, build relationships, and connect the dots in a way that delivers meaningful visibility.

I've built this business around that very concept—growth. If an activity we engage in isn't going to move the needle, we will quickly move on. I've found that a simple approach to PR is the best approach—focusing on media relations, executive visibility, and industry recognition. These three elements, though simple, are crucial for growth and time-consuming for CEOs, founders, and even CMOs to focus on—especially in the early days of growing a business. That's why we take care of it for you.

You won’t find "fluffy" metrics in our monthly reports. You dislike reading them as much as I dislike writing them. Please hold me accountable if you ever see "increased cadence of" on one of our achievement reports. Instead, our reports highlight the number of placements you’ve received in relevant media outlets, the interviews secured, the reporters contacted, and the awards entered on your behalf.

These are the metrics that matter—and the metrics you should be paying for.

If you're tired of spending upwards of $25K on monthly retainers for lackluster execution, give me a call. We want to help you cut through the excess and grow your business. We take the time to understand the successes you've already achieved so we can effectively communicate them to the press and highlight what sets you apart in the market.