
We build credibility
for your brand.
Public Relations is a vital component of any company’s growth. It is what builds credibility for your brand, gets you in front of new customers, and enables you to share your ideas with the world. Unfortunately, the traditional PR agency model is antiquated, inefficient, and in need of fresh vision. Too many PR firms are not focused on how this discipline can most effectively drive sales. Instead, they are too committed to the meaningless metrics that excite other PR people - but do nothing for the business.
We take a very different approach than what you see at other boutique public relations firms. We focus only on the activities that move the needle and drive sales, we work with capable and competent practitioners who understand their clients’ business, we keep overhead costs low so that you’re not nickel and dimed, and perhaps most importantly, we are transparent in pricing. We work hard to determine what your goals are and what’s required to accomplish them. The rate we charge is reflective of this simple formula - and nothing more. No out of pocket or hidden fees. No BS.
In essence, we avoid the frustrations that unfortunately define so many traditional PR firms - like unclear ROI, high retainers, limited staff experience, opaque pricing models, and lackluster results and creativity.
The team
Ryan Walker
Ryan Walker is a seasoned corporate communications veteran with extensive experience across the public relations and advertising industries. He has represented both large and small clients in the technology, fintech, alternative data, investment research, commercial real estate, investment banking, commercial lending, venture capital, and non-profit sectors. He launched R.J. Walker & Co. in 2018 to work with more companies who are doing amazing things, and to introduce some much needed fresh vision into the traditional public relations industry model.
Stephanie Walker
With over 15 years of professional service experience in venture building and new product development, Stephanie has recently joined RJ Walker & Co. as a Managing Partner. She started her career in finance and quickly realized her passion for creating distinctive strategies to propel new products and services into the market. She has created commercial and marketing strategies for innovative and award-winning products and has developed global communication plans to support sales and growth.
At RJ Walker & Co, her focus is to elevate opportunities for our clients and develop compelling approaches to showcase their products and ventures in the media. She is passionate about driving growth and ensuring that each client’s story resonates with the right people at the right time.
In her role, success isn't a vague concept – it's measurable. She is committed to metrics that truly matter to ensure our achievements continuously align with the tangible goals of our clients.
Gregory Yates
Gregory Yates, Chief Strategy Officer at RJ Walker & Co., excels in crafting high-impact communications, public relations, and digital marketing strategies that drive brand influence and business growth. With a career spanning financial services, asset management, private markets, fintech, AI, and media, he specializes in narrative-driven brand positioning and multi-channel engagement. Gregory has held global leadership roles at Institutional Investor, InvestingChannel, and Fox Interactive Media, where he led initiatives transforming industry perception and elevating executive thought leadership. He has advised Fortune 500 firms and emerging technology companies on PR strategy and digital storytelling. Beyond his executive role, Gregory is Board Director of the Financial Communications Society, and a visiting lecturer at Baruch College, educating future business leaders on AI and strategic communications. He is a professional musician and producer and co-hosts the ‘Got Spice?’ podcast, a business and lifestyle show with a rapidly expanding audience.
Paris Tyler
Paris Tyler is an award-winning communications leader with 15 years of experience launching national campaigns, spearheading announcements, and counseling large corporations and small businesses. She has partnered, collaborated and advised senior leaders to create impactful communications plans that amplify companies' brand stories, authentically connect with diverse audiences and drive results leading to industry honors such as Anthem, Global Sabre, PR Week and Shorty Impact. An alumna of Bowling Green State University and Roosevelt University, Paris is based in Atlanta.
Juliet Trifiro
Juliet Trifiro is a recent graduate from Rutgers University in New Brunswick, NJ and is passionate about learning all there is to know about public relations. Eager to continue her education, she is newly enrolled in the Master's program for Communication at Rutgers. In her free time, Juliet enjoys pop culture, entertainment, and social media, which keeps her well-informed and connected to the latest trends.
Sarah Gielchinsky
Sarah Gielchinsky is a close partner of the RJWC team and specializes in branding, product design, and strategic positioning for finance, technology, hospitality, and emerging startups. She is the founder and creative lead for Note 54 and has over 15 years of experience that spans advertising (McCann, Havas), publishing (Condé Nast, Hearst), and high-growth startups. Her focus is at the intersection of design, business strategy, and user experience.
Advisory Board
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Jon Caplis
Founder and CEO, PivotalPath
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Jeff Bodzewski
AI And Data Strategist
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Moon Kim
EVP, Head of Corporate Practice, M Booth
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Nick Theccanat
Principal, Communications and Government Affairs at Blue Owl Capital
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Stephanie Spinola
Head of Business Development, Kellner Capital